Case Study: Teaching the King of Engagement How to Engage

When C, a research manager at Facebook, came to Creative Sandbox Solutions™, her team was in need of some diplomacy skills.

They struggled to empathetically understand different audiences.

They “buried the lede,” firehosing their readers and listeners with ALL their research findings.

Their communications were filled with “research-speak”—jargon that was incomprehensible to colleagues and stakeholders.

Their tone tended toward negative and adversarial, which turned people off.

All of this meant they weren’t getting engagement from their communications, and their valuable insights weren’t having the impact they deserved.

Meanwhile, the pandemic had everyone in a funk, so they also needed a morale boost.

We designed a program, Communicating for Influence, which improved cross-functional communication, skyrocketed engagement, and boosted morale, all in a matter of weeks (and all using play-based methods).

In the span of six months, Facebook brought us in to work with five other teams. And it’s no surprise why: participants not only saw behavior change, but also said these were the “most fun meetings I’ve attended all year!”